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      • Historical and Current Explanations >
        • Bell Curves
        • Birds Vs. Turbines
        • Energy in the Obama Era
        • The Future of Neuroscience
        • Gender Gap in Math
        • GMOs--Yes or No?
        • The History of Minecraft: How a Swedish Indie Game Came to Dominate the World
        • The Effect of Prozac on the Brain
        • Philae Lander's Discovery of Organic Molecules
        • Advantages and Disadvantages of Wind Turbines
        • Your Own Worst Enemy: An Overview of Lupus
        • The Methylhex Ban
        • The Effect of Lyme Disease on the Immune system
        • Infectious Mononucleosis
        • Replacing CFCs
        • The Switch
      • Mathematic and Scientific Explorations >
        • The 43rd Figure
        • The Clock
        • The Collatz Conjecture
        • Constructing a Soccer Ball
        • Determining how Ballparks Affect Batter's Ability to Create Hits
        • The Rotating Conundrum
        • Pythagorean Puzzle
        • Mathematic and Scientific Explorations
        • Kinetics Lab
        • Math in the Restaurant Business
        • Math as a Vessel for Social Change
        • Sustainability of Bottled Vs. Tap Water
        • Thoughts on the Lottery
        • Understanding Player Efficiency Rating
      • Scientific Research >
        • Communicating With Computers
        • The Mystery of Asthma
        • The Nanoscopic War Against Cancer
        • Phytochemistry
        • Solving the energy crisis with Intermediate Band Solar Cells
        • A Pain That Never Ends
        • Rapamycin Resistance
        • Ampacity of a Single Core Horizontal Cable
        • Morphological Properties of Texting Acronym Formation
        • cGAS and STING Expression
      • Reactions and Responses >
        • Can Humans Survive the Climate Crisis?
        • My Experience as a Teacher's Assistant
        • Ted Talk Responses
        • Teens For Food Justice
      • Artistic Creations >
        • Chandelier
        • Deltoidal Hexacontrahedon
        • Dodecahedron Card Trick
        • Eye of the Triangle
        • Free Radric Delantic Davis
        • The Grid
        • What Does A Randomly Composed Song Sound Like?
        • Science Wing Mural
    • 2014 Publication >
      • Cover Photo
      • Artistic Creations >
        • Art Using the Fibonacci Sequence
        • Computer Generated Architecture and Designs
        • Mathematical Landscape
        • Math Art
        • Math in Music
      • Historical and Current Explanations >
        • Algae Bio-Fuel
        • An Energy Alternative
        • Clean Energy In Transportation
        • Calorie Restriction
        • Creating Energy in the Modern World
        • Dietary Intervention Impact on Gut Microbial Gene Richness
        • Earthly Applications for NASA Technology
        • Explaining Relative Motion
        • Exploring Artificial Inteligence
        • Gamma Function
        • How Leaves Work
        • Hydrogen Fuel Cells
        • Music and Brain Development
        • Programming Calculators
        • The Science of Microsatellites
        • Sci-Fi Taser
        • Sloane's Gap
        • Sustainable Energy: Why Some Ideas Shine Brighter than Others
        • Understanding The Galvanic Cell
        • The Virus: Our Unforeseen Philosopher's Stone
        • What Are Fuel Cells and How Do They Work?
      • Mathematic and Scientific Explorations >
        • Astrocytes Expressing ALS-Linked Mutated SOD1 Release Factors Selectively Toxic to Motor Neurons
        • Big Bang
        • Dictyostelium Discoideum
        • The Future of Solar Cell Technology
        • And Many More...
      • Reactions and Responses >
        • Alternative Energy Sources, New but Unused
        • An Insight Into the Curious World of Ethnobotany
        • Challenging What We Think We Know
        • The Current State of American Education
        • Discovering New Numbers
        • Interview With an Architect
        • Life of Pi Response
        • Mathematical Art Video Commentary
        • Missing from Science Class
        • The Museum of Math
        • The Inside Scoop on a Real Mathematician
    • 2013 Publication

BARBIE TAKES ON STEM

Editor’s note: In this article, Rebecca Horwitz (‘18) and Hawthorne Ripley (‘18) criticize Mattel’s new STEM focused Barbie doll and discuss its effects on young girls. ​
A small label on the front of Mattel’s Barbie STEM kit box reads, “You Can Be Anything.” Toys have the power to influence how children perceive their potential and form goals, and STEM kits, specifically, could even inspire or encourage future career paths. For this reason, the new Barbie product raises question about the progress made in the representation of women in STEM fields, and whether this toy is actually constructive in the hands of young girls. The classic skinny blonde doll comes equipped with a lab coat, lab goggles, hair that she has quite impractically not tied back, a mini skirt, and high heels. She also comes with readymade supplies to put together a motorized closet rack, jewelry holder, and a washing machine using “engineering,” and to design colorful dresses with “chromatography.” The question arises: is this truly a step forward, and is the Barbie company’s “professional women” initiative really sending a message of equality?
At the Packer Collegiate Institute, a small private school in New York City, many girls in the community feel that women in STEM fields are underrepresented. We started the women in STEM club earlier this year, with the objective of strategizing on how to tackle the unique challenges girls interested in STEM professions face. The Barbie STEM kit has sparked discussion in our club, and many members agree that this toy is not progress. As young women who have grown up interested in STEM, they want future generations of girls to be given the same sort of science kits as boys and believe that Barbie’s portrayal of the female scientist is both diminishing and discouraging. Some of our club members said that, on the positive side, Mattel’s Barbie design might attract little girls with interest in dolls to STEM fields, but most believed that blunt stereotyping discounted any possible positive value; the “STEM projects” in the kit are essentially household duties, expressing a 1950’s ideology of a woman’s full potential. It is unsettling that one of the most influential toy companies continues to cling to these ideals. To us, it seems like a strategy to reroute any female interest in technical subjects back into housework and fashion, sending a message of “stay in your lane” as opposed to “you can be anything.” Why does Mattel choose to perpetuate the narrative that girls are only interested in “girly” things? Being in the business of appealing to children, how can they so greatly underestimate the broad scope of what is fun for girls?
It is important to acknowledge that Mattel’s tonedeaf attempt to integrate a STEM kit into their inventory of “girls’ toys” is indeed a step in the right direction. However, beyond this first step, the product quickly went off the rails. Mattel needs to do more than stereotype if it truly wants to inspire future-generation female scientists, engineers, and mathematicians. Another company we see as having a more appropriate representation of STEM for young girls, without cutting out gendered marketing entirely, is GoldieBlox. Their products include aspects of problem solving and engineering, while still being marketed to young girls using animals and fairy tales. Or, you could buy your daughter the same chemistry set or Tinker Toys you buy your son. However, writing off the STEM Barbie is not an option, as the toy will, whether we like it or not, have an enormous impact. According to Mattel, an estimated 3 Barbies are sold a second, which is about 95 million sold a year. Because of this prevalence, improving the toy is hugely important. Barbie needs to offer their large audience of potential STEM professionals tools to pique their curiosity, instead of enforcing old stereotypes. Barbie should focus primarily on changing the experiments included to reflect modern standards of professional women. Members in our club suggested that including more realistic scientific tools would be helpful. In addition, many said replacing the simple readymade pieces with slightly more complex and varied parts would enhance the engineering aspect of the STEM toy. The small greenhouse that Barbie builds is also, to Mattel’s credit, worth keeping.
Mattel’s promotional video accompanying the STEM Barbie kit shows few scenes of Barbie working in a lab or in an office, but does end with the image of her relaxing in a hammock, after a “hard day’s” work, which is telling of the environment in which Mattel seems to think women belong. Although relaxation is a goal for many working people, this is hardly an inspiring image of a successful STEM professional; certainly, Mattel can and must do better. As one member said, “We’ve come a long way, but I don’t think we should settle.”

​
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  • Home
  • Who We Are
  • HOW TO SUBMIT
  • Past Publications
    • 2019 Publication >
      • Scientific Research
      • Mathematical Exploration
      • Scientific Exploration
      • Computer Science
    • 2018 Publication >
      • Artistic Creations
      • Historical and Current Explanations
      • Mathematic and Scientific Exploration
      • Scientific Research
    • 2017 Publication >
      • Artistic Creations
      • Historical and Current Explanations
      • Mathematic and Scientific Exploration
      • Reactions and Responses
      • Scientific Research
    • 2016 Publication >
      • Historical and Current Explanations
      • Mathematic and Scientific Explorations
      • Scientific Research
      • Reactions and Responses
      • Artistic Creations
    • 2015 Publication >
      • Historical and Current Explanations >
        • Bell Curves
        • Birds Vs. Turbines
        • Energy in the Obama Era
        • The Future of Neuroscience
        • Gender Gap in Math
        • GMOs--Yes or No?
        • The History of Minecraft: How a Swedish Indie Game Came to Dominate the World
        • The Effect of Prozac on the Brain
        • Philae Lander's Discovery of Organic Molecules
        • Advantages and Disadvantages of Wind Turbines
        • Your Own Worst Enemy: An Overview of Lupus
        • The Methylhex Ban
        • The Effect of Lyme Disease on the Immune system
        • Infectious Mononucleosis
        • Replacing CFCs
        • The Switch
      • Mathematic and Scientific Explorations >
        • The 43rd Figure
        • The Clock
        • The Collatz Conjecture
        • Constructing a Soccer Ball
        • Determining how Ballparks Affect Batter's Ability to Create Hits
        • The Rotating Conundrum
        • Pythagorean Puzzle
        • Mathematic and Scientific Explorations
        • Kinetics Lab
        • Math in the Restaurant Business
        • Math as a Vessel for Social Change
        • Sustainability of Bottled Vs. Tap Water
        • Thoughts on the Lottery
        • Understanding Player Efficiency Rating
      • Scientific Research >
        • Communicating With Computers
        • The Mystery of Asthma
        • The Nanoscopic War Against Cancer
        • Phytochemistry
        • Solving the energy crisis with Intermediate Band Solar Cells
        • A Pain That Never Ends
        • Rapamycin Resistance
        • Ampacity of a Single Core Horizontal Cable
        • Morphological Properties of Texting Acronym Formation
        • cGAS and STING Expression
      • Reactions and Responses >
        • Can Humans Survive the Climate Crisis?
        • My Experience as a Teacher's Assistant
        • Ted Talk Responses
        • Teens For Food Justice
      • Artistic Creations >
        • Chandelier
        • Deltoidal Hexacontrahedon
        • Dodecahedron Card Trick
        • Eye of the Triangle
        • Free Radric Delantic Davis
        • The Grid
        • What Does A Randomly Composed Song Sound Like?
        • Science Wing Mural
    • 2014 Publication >
      • Cover Photo
      • Artistic Creations >
        • Art Using the Fibonacci Sequence
        • Computer Generated Architecture and Designs
        • Mathematical Landscape
        • Math Art
        • Math in Music
      • Historical and Current Explanations >
        • Algae Bio-Fuel
        • An Energy Alternative
        • Clean Energy In Transportation
        • Calorie Restriction
        • Creating Energy in the Modern World
        • Dietary Intervention Impact on Gut Microbial Gene Richness
        • Earthly Applications for NASA Technology
        • Explaining Relative Motion
        • Exploring Artificial Inteligence
        • Gamma Function
        • How Leaves Work
        • Hydrogen Fuel Cells
        • Music and Brain Development
        • Programming Calculators
        • The Science of Microsatellites
        • Sci-Fi Taser
        • Sloane's Gap
        • Sustainable Energy: Why Some Ideas Shine Brighter than Others
        • Understanding The Galvanic Cell
        • The Virus: Our Unforeseen Philosopher's Stone
        • What Are Fuel Cells and How Do They Work?
      • Mathematic and Scientific Explorations >
        • Astrocytes Expressing ALS-Linked Mutated SOD1 Release Factors Selectively Toxic to Motor Neurons
        • Big Bang
        • Dictyostelium Discoideum
        • The Future of Solar Cell Technology
        • And Many More...
      • Reactions and Responses >
        • Alternative Energy Sources, New but Unused
        • An Insight Into the Curious World of Ethnobotany
        • Challenging What We Think We Know
        • The Current State of American Education
        • Discovering New Numbers
        • Interview With an Architect
        • Life of Pi Response
        • Mathematical Art Video Commentary
        • Missing from Science Class
        • The Museum of Math
        • The Inside Scoop on a Real Mathematician
    • 2013 Publication